Friendly - Events and Marketing

A Safe and Clean town centre does not add value for businesses if it doesn't bring more people in to spend money and use services, therefore a priority for gyBID is encouraging more visits to the town centre.

The first five years of the BID have proven that by scheduling a mixture of one-off and annual events with regular street entertainment in the Market Square, the town centre becomes a much more vibrant place for visitors, encouraging them to stay longer and return more frequently, thus improving footfall into the town centre.

The Partnership is in a great position to build on this experience and further develop events and marketing initiatives for the next 5-year term of gyBID, the initiatives will include:

• A comprehensive Christmas programme of events and entertainment to support peak trading period including late night shopping campaigns.
• A strong summer marketing campaign to promote the town centre to Great Yarmouth's annual 5 million summer visitors.
• Promotion and development of additional events by working in Partnership with other organisations and community groups.
• A shopping and eating guide to promote Great Yarmouth will be published annually.
• The Town Centre Website will continue to be developed and promoted; encouraging each gyBID payer to utilise its own updatable page to further promote themselves to shoppers.
• Links with the holiday accommodations providers and tourist attractions will be developed in order to promote the town centre to the millions of summer visitors.
• Seasonal and permanent car parking incentives, including the current 'Free after Four' campaign, will be further developed and promoted to encourage local shoppers.
• Development of the use of social media to promote Great Yarmouth in general and the events being held to the public.

Full 'Friendly' proposals can be found in the Business Plan 2011-2016, which can be found on the 'Documents' page of the website.